1 in 3
U.S. internet users run an ad blocker (33%)[5]. A card in the mailbox cannot be blocked.
Luxury envelope direct mail · North Carolina
Google and Meta rent you attention. RSVP puts you in the home.
One luxury envelope of curated local brands, mailed to the top owner-occupied homes in Raleigh-Durham, the Piedmont Triad and Cape Fear. About 4–7¢ a home, with QR and call tracking built in.
- Homes mailed
- 255,000
- Markets
- 3
- Per home
- 4–7¢
Rising digital costs
You are bidding against everyone for the same click.
Search is an auction. In home services, the median Google click now costs $8.33 and the median lead $90.92[2]. Facebook lead ads for home improvement run $41.26 a lead[3].
U.S. ad buyers agree it is getting worse: 34% now name media inflation as a top challenge, up from 30% a year earlier[4].
RSVP is priced per home, not per auction. You know the cost before you spend it.
Cost per lead, U.S. benchmarks vs. an RSVP illustration
Illustration, not RSVP’s measured result: 50,000 homes at 6.0¢ = $3,000. If 1 in 400 homes responds (0.25%), that is 125 inquiries at $24 each. Your result depends on your offer, category and creative.
Digital noise and ad fatigue
The screen is crowded. The mailbox got quiet.
6592015
3932025
−40%
Ad mail per U.S. household fell from 659 to 393 pieces a year in a decade[1]. Fewer competitors in the box.
Durable and sticky
A card does not scroll away. It stays in the house.
Retargeting ads disappear when the tab closes. An RSVP card gets read, set on the counter, slid under a magnet, or kept for the day the water heater dies.
In the latest USPS household diary, 51% of ad pieces were read by someone in the home and another 10% were set aside to read later. Only 39% were thrown away unread[1].
Prospect mail (no prior relationship) is read 36% of the time[1] — which is why the envelope, the list and the card quality matter. We do not hide that.
61%some attention
- 51% read
- 10% set aside to read later
- 39% discarded unread
U.S. households, FY2025, all advertising mail[1]. “Read” is not “responded.”
Targeted affluent homeowners
You buy the house, not a cookie.
Every address is an owner-occupied home in the top tier of its market. No renters, no rented email list, no retargeting pool. Three markets, one envelope.
Top 27% of homes
Raleigh-Durham
125,000
owner-occupied homes mailed
- Avg. home
- ~$900k
- Household income
- ~$185k
The Triangle’s highest-value owner-occupied homes, in one envelope.
- Raleigh
- Durham
- Cary
- Chapel Hill
- Wake Forest
- Apex
Top 26% of homes
Piedmont Triad
80,000
owner-occupied homes mailed
- Avg. home
- ~$574k
- Household income
- ~$130k
Greensboro, Winston-Salem and High Point — the same envelope at Triad scale.
- Greensboro
- Winston-Salem
- High Point
- Kernersville
Top 28% of homes
Cape Fear · Wilmington
50,000
owner-occupied homes mailed
- Avg. home
- ~$783k
- Household income
- $155k+
Wilmington and the Brunswick / beach corridor — a coastal market that keeps growing.
- Wilmington
- Wrightsville Beach
- Landfall
- Carolina Beach
- Southport
- Brunswick Forest
Market figures supplied by RSVP. Affluent homes receive a lot of mail, which is why the envelope has to earn its place.
Pricing
Four to seven cents. A home.
Design, print, list, postage, call tracking and QR are in the rate. A cover position is +1.0¢. There is no auction.
Shared postage is how it stays this low: USPS’s Marriage Mail incentive on qualifying shared mail is now a 20% postage discount[7].
Get your market’s rate card4–7¢
per home, all-in
Worked example: Raleigh-Durham, 50,000 homes
50,000
homes
6.0¢
per home
$3,000
total
If one booked job is worth more than $3,000, one booking from 50,000 homes pays for the drop. We will not invent an average ticket for you.
Single-mailing rates vary by market and number of drops (Cape Fear, for example, is 7.0¢ on a single mailing). Confirm the current rate card with Jon.
Measurable results
Mail you can count.
Four ways to see what a drop did, from the simplest to the most complete. Most U.S. direct-mail marketers already track this way: 82% use QR codes or personalized URLs[6].
- 1
QR codes
A unique code on every card. Each scan is a person who chose to act.
Included in the rate
- 2
Call tracking
A dedicated number on your card, so every ring is tied to the mailing.
Included in the rate
- 3
Site traffic lift
Mail makes people search for you. We compare your traffic and branded search before and after each drop.
Needs: read access to your Google Analytics / Search Console
- 4
Match-back
We match your new leads and closed deals to the homes we mailed. The only way to see sales that never scanned or called.
Needs: your leads and closed-deal list
The cards
Built to be kept.
Full-color, full-bleed cards in a clear luxury envelope, addressed to the household. Every card can carry its own QR code and tracked phone number.
Your card, your QR
Every card can carry its own QR and tracked phone number.
That is how a mailing becomes a report. See what yours would look like with a free mock card.
Get my free sample card
Is RSVP a coupon pack?
No. RSVP is a luxury envelope of curated local brands mailed only to top-tier owner-occupied homes. You can include an offer, but the pack is built around trust and presentation, not a stack of discounts.
What does it cost?
About 4–7¢ per home, all-in. Design, print, list, postage, call tracking and QR are included in the rate; a cover position is +1.0¢. Raleigh-Durham 50,000 homes at 6.0¢ is $3,000. Ask Jon for the current rate card for your market and zone.
How will I know it worked?
Four ways, from simple to sophisticated: a unique QR code on your card, a tracked call number, a lift in your website traffic (we need read access to your Google Analytics or Search Console), and match-back of your new leads and closed deals against the mailing list (we need your lead and sales data).
Can you promise a response rate?
No, and be wary of anyone who does. Response varies by offer, category and creative. Mail is not a same-day click. We measure it with you and tune the next drop.
Do I still need Google and Facebook?
Probably yes. Search catches people already looking; mail reaches homes that are not searching yet. RSVP is the quiet channel next to the loud ones, and it is not blockable or auctioned.
Which markets do you mail?
Raleigh-Durham (125,000 homes), the Piedmont Triad (80,000) and Cape Fear / Wilmington (50,000). Each market is independently owned and mailed on its own schedule.
Can I see what my business would look like?
Yes — request a free sample card. We design a mock RSVP card for your business and send it by mail or email.
See your business on an RSVP card before you spend a dollar.
Book 30 minutes with Jon, or ask for a free mock card of your business.
Jon Rhoades · 919-610-1662 · jon@rsvpraleigh.com
Sources
U.S. data only. Third-party figures are cited; market figures (homes mailed, home values, income) and pricing come from RSVP. The $24 example is an illustration, not a measured RSVP result.
- [1] USPS — The Household Mail Survey: Mail Use & Attitudes in FY 2025 (Table 5.1 volume, Fig. 5.7 attention, Table 5.5 prospect mail). Filed with the Postal Regulatory Commission, 1 Apr 2026. Self-reported household diary (~5,000 U.S. households). “Read” is not “responded.” https://prc.arkcase.com/portal/filings/139604
- [2] LocaliQ / WordStream — Search Advertising Benchmarks for Every Industry [2026 Data] — Home & Home Improvement. Campaigns Apr 2025 – Mar 2026 (13,474 campaigns). https://localiq.com/blog/search-advertising-benchmarks/
- [3] LocaliQ / WordStream — Facebook Ads Benchmarks 2025 — Lead Ads, Home & Home Improvement. Campaigns 1 Apr 2024 – 30 Jun 2025. https://www.wordstream.com/blog/facebook-ads-benchmarks-2025
- [4] IAB — 2026 Outlook Study (U.S. buy-side, n=205). Jan 2026. https://www.iab.com/wp-content/uploads/2026/01/IAB_2026_Outlook_Study_January_2026.pdf
- [5] eyeo (GWI Consumer Insights) — Ad-blocking report 2026 — 2025 ad-blocking rate reference table (USA). May 2026. https://eyeo.com/wp-content/uploads/2026/05/eyeo_2026-ad-blocking-report.pdf
- [6] ANA (Association of National Advertisers) — Response Rate Report 2023, Chart 39 — direct-mail tracking methods (n=39). Published 22 Feb 2024. Usage statistic only. ANA says this report is not benchmark data, so we use it for tracking practice, never for response rates. https://www.ana.net/miccontent/show/id/rr-2024-02-ana-response-rate-report-2023
- [7] USPS PostalPro — Marriage Mail Incentive Fact Sheet. 13 Jul 2026. https://postalpro.usps.com/marriage-mail/fact-sheet